FOXTROTS
Fox – sly. Trots – left-leaning (Trotsky) plus its more insalubrious meaning. Foxtrots – leading the industry in a dance.
2008 January 25
Orient Express Hotels. Check out?
Predators are circling Orient Express Hotels, pushing the company to publish letters insisting that it will not sell. The (known) predators are Dubai Holding and Indian Hotels. Unknown predators are probably a half-dozen big hotel names (Accor, InterContinental, etc) and the usual suspects – Blackstone, Colony Capital, Kingdom, Texas Pacific, etc.
Many predators attack the weak. OEH, led by James Sherwood since he created it in 1976, was to be run by son Simon when James retired 12 months ago. But the board decided to look for another leader, and found Paul White, who had been head of finance.
Then there is Myanmar, where OEH runs ‘Road to Mandalay’ – which, despite its name, is a river-cruiser on the Irrawaddy. These days, it is bad geo-politics to have a prominent operation in Myanmar. OEH should have quickly put RTM up for sale; there are various ways to hold this operation at a distance to confuse those pesky European hypocritical liberals. But OEH’s preoccupation with leadership changes may have caused it to temporarily neglect some operational matters.
Then there are OEH’s preferential shares – that might give, for example, a holder of 5% special shares 10% of voting rights. They have just been declared illegal in the European Union; OEH will have to change.
Predator 1 Dubai Holding is the Dubai government, and also the ultimate owner of Jumeirah Hotels and Travelodge UK. Jumeirah has only got this far because of its big financial support, and it could do with OEH to make it a ‘real’ company. At the same time DH ownership would solve OEH’s Myanmar problem (Dubai is not troubled about Myanmar) as well as the special-shares problem in the EU.
Travelodge is a franchise with three separate owners (Asia is controlled by Australia-based Toga Hospitality), and under DH the UK-based franchise can be expected to grow. It says it is more interested in the rest of Europe – although it is about 15 years late. And I guess DH is also interested in Toga.
Predator 2 Indian Hotels is the Taj Group. OEH was rude about Taj (which is usually my area of expertise), but got one thing right – Taj still has branding problems. But OEH was misleading at best when it said Taj is primarily a domestic India operation (unless you would also describe Marriott, say, as primarily a domestic US operation); Taj’s top hotels are spread wide. OEH and Taj would also be a good fit.
I expect DH or Taj or others to offer enough money – including payoffs to current OEH executives – that will result in a sale before end-2008.
The Fox