FOXTROTS

Fox – sly.  Trots – left-leaning (Trotsky) plus its more insalubrious meaning.  Foxtrots – leading the industry in a dance. 

2006 August 30

Hotels. Inn fashion.

Rezidor SAS is the successful master franchise owner of Carlson hotels in most of
Europe (and now extending to parts of the Middle East and Africa). For some time it has been looking for what we worldly professionals call a ‘lifestyle’ brand.
 First it tried a deal with Malmaison which, despite its name, is a trendy little group of nice hotels in the UK. Liaison with Malmaison lasted two years, during which time no new hotels opened. 

Then came a deal with Cerruti – which I understand is an Italian fashion house. The outcome after two years was the same – nothing, then a split. Now Rezidor has signed a deal with Missoni – which I understand is an Italian fashion house. The venture has been launched with projects in Dubai, Edinburgh, and Kuwait. 

Meanwhile, across at Armani – which I understand is an Italian fashion house – Robert Riley, ex-head of Mandarin-Oriental, Crown Casinos, ResidenSea, Meridien (phew), has been appointed to head Armani’s move into the hotel business. First sample is due in Dubai.  I thought, that in the style of fashion houses, such groups must have at least ‘London, New York,
Paris, Tokyo‘ under their names. No longer; ‘Edinburgh, Kuwait‘ must be chic.
 end

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