FOXTROTS

Fox – sly.  Trots – left-leaning (Trotsky) plus its more insalubrious meaning.

Foxtrots – leading the industry in a dance.

 

Ryanair. Following good advice…

In October 2013, I explained where Ryanair’s strategy was going wrong. In essence, the difference between its summer and winter traffic was too great – causing some additional operational costs.

 

That winter, there were even some months where the airline’s traffic fell. Management said this was planned capacity reduction – not fooling me and doubtless many others. I think CEO Michael O’Leary was caught out; if not, it was bad management.

 

MoL announced a change in strategy in early-2014.

 

Now see the results – +22% in seat sales in November, and +20% in December. These are stunning growth rates for the airline which is already Europe’s largest.

 

I think I’ll claim credit.

 

 

The Fox

Remember, I’ll be famous after I’m dead.