FOXTROTS 

 

Fox – sly.  Trots – left-leaning (Trotsky) plus its more insalubrious meaning.  Foxtrots – leading the industry in a dance. 

 

2007 February 09

 

 

 

Revolution & Philippe Bourguignon.
 

 

 

Philippe Bourguignon has an impressive CV (and a hagiography in Wikipedia). He has worked in senior positions at the Accor hotel group – in 
Paris head office and the field.
 

 

After that, though, he seemed to prefer his home base, running EuroDisney (which owns Paris Disneyland), and Club Med – but with an unremarkable record.
 

 

He is now with Revolution Resorts. Some recent quotes:
 

 

“We need to evaluate whether our businesses are going the right way or the wrong way. Today, you need global reach and critical mass to succeed, but that means people become less loyal to the brand. So you discount, and that reduces loyalty still further.
 

 

“We need to exercise good sense, personalise products, customise, treat clients as individuals, reinforce brands, focus on sustainability, integrity and ethics.
 

 

“Clients will be ready to pay more for eco-friendly hotels – and the cost has to be paid for by someone. To change today’s properties to eco-friendly requires huge investment. That’s why it’s easier to start from new.”
 

 

 

 

end

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