FOXTROTS 

 

Fox – sly.  Trots – left-leaning (Trotsky) plus its more insalubrious meaning.  Foxtrots – leading the industry in a dance. 

 

2007 February 07

 

 

Travel. Online activity. 

 

 

Research on online booking patterns by Shifflet for TIA – the Travel Industry Association (of
America) – finds that the online share of hotel bookings in the
US has increased 9% to 24%.
 

 

That is probably higher than most believed – both in terms of growth and in the resulting share, almost one-quarter. 

 

In other news, half-year results for the Expedia hotel-booking subsidiary, Hotels.com, showed bookings reaching US$1.2bn. The resulting growth of 23% is not fast – for an internet company. But perhaps this is the new norm. After all, Expedia can be considered a mature company in terms of the internet business. 

 

The company’s own merchant roomnight sales (which means, in essence, sales for contracted hotel rates) in the same period increased 13% to 18mn. 

 

PhoCusWright has also produced more research on the hotel business. Unfortunately, however, PCW does not show comparative figures in this case, and for the internet, the growth percentage is almost as important as the number itself.

 

 

 

 

end