FOXTROTSFox – sly.  Trots – left-leaning (Trotsky) plus its more insalubrious meaning.  Foxtrots – leading the industry in a dance. 

2006 September 30

Branding. Too many limits. 

Rather suddenly (ok, so I missed it), InterContinental has launched another brand – Indigo. This is a limited-service brand (hotel-speak for no-service), initially with four in the
US.
 

But wait a minute, doesn’t IC already have Express (which is a limited-service brand) to cover the LS sector? Or is there something else I missed? I know Indigo has a bit more colour (particularly indigo), but surely that’s not enough to support a brand? 

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