FOXTROTS
Fox – sly. Trots – left-leaning (Trotsky) plus its more insalubrious meaning.
Foxtrots – leading the industry in a dance.
2008 April 17
A ramble. Through Jetstar, Jury’s, Millennium, Oasis, Sofitel.
A ramble through the travel business, often an odd business.
I was recently flying again on Jetstar Asia between Singapore and Hong Kong. As it has been about one year since I was last onboard, I was surprised to find that some things have not changed.
Both flights were late (maintaining its record; I have never flown a Jetstar flight over this route that has been on time). Today airlines generally have a foolproof excuse to give passengers – the incoming flight was late. Of course that flight might have been late because the engines didn’t work, or passengers were slow to board, or whatever.
Based on my experience, I would guess that many Jetstar flights are late because of poor boarding procedures. This is partly because seats are assigned. Passengers on competitor Air Asia rush/run to board to get the best seats. On Jetstar, why hurry; you already have your seat. But also because Jetstar does not board by rows – back of plane first.
Jetstar must be real dumb not to have learned that in its three lossmaking years of business.
Talking of dumb, there’s Quinlan Private, an eponymous investment company. Well I suppose they have done a few smart things as well. But the dumb ones are in my business – travel.
The first was some time ago – and which I have already chronicled. Spending a fortune to create a ‘group’ name for a clutch of hotels including the famous Claridges in London. Of course, Quinlan should have chosen ‘Claridges’, but it paid someone to come up with ‘Maybourne’. If you have never heard of it, you prove my point.
Quinlan recently bought Jurys Inn from Jurys Doyle – which is now separately owned. Why did Quinlan buy JI? After all, Q is in the luxury hotel business; in addition to Maybourne it owns three Four Seasons hotels. Buying Jurys Doyle might have made more sense, but why buy a little budget-hotel operation when that is not your expertise?
It even crossed my mind that Q made a mistake – it thought it was buying Jurys Doyle!
Well, if it was a conscious business decision, then it was a dumb one. That seems to have been proven now Q calls Jurys Inn a “premium budget” operation. That is dumb and dumber. I guess Q probably wants to say that its hotels are good even if they are cheap. But then Q is in the wrong business. Budget is budget. If you start smartening that up, it ain’t budget.
I cannot see where this will end. Probably a sale in about a year?
But then why appoint Barbara Cassani as chairman of Jurys Inn? She is a high-cost item because of her profile – running a low-fares-airline, Go, and then being involved in London’s Olympic bid. But…
She failed at Go. The airline, launched by British Airways, did not make money, and was bought by Easyjet to take it out of the market. Admittedly, the main fault was with BA not Cassani. BA lost direction; after it launched Go, it decided that it did not want to move into the budget airline business, so it sold. (Bizarrely, BA went on to repeat the error, creating another budget airline – DBA – which it also eventually sold!)
After the Go sale, Cassani moved on to the Olympic bid, but was moved, possibly because someone thought that it would not be good to have an American – even if efficient – pushing what is a nationalist bid, to host the Olympics.
So does running a failed budget airline qualifies you to run a budget hotel? To me, Quinlan just seems to have got it wrong. Is this a company that has made $1mn profit – because it started with $10mn?
My rambles on Millennium, Oasis, and Sofitel will follow later.
The Fox