Hotels. Still-to-be-born.
FOXTROTS
Fox – sly. Trots – left-leaning (Trotsky) plus its more insalubrious meaning. Foxtrots – leading the industry in a dance.
2007 May 13
Hotels. Still-to-be-born.
Most probably associate ‘Star’ with Starwood and its leading light (of S Capital, not S Hotels), Barry Sternlicht. Now there is another hotel group using that – onestarisborn (really).
Now is ‘star’ related to people like Elvis Presley, or ‘One Star’ to its categorisation? Or both? Does not really matter, because the name is almost as bad as Barry’s one (or One; well, actually, 1).
The new company – I’ll call it OSIB – is based in the
Netherlands, and has yet to open its first hotel. Its plans are not at the Tune level (although at one time Accor did designate its F1 motels 0-star, so 1-star would be higher), but more upmarket.
Yet the concept is still the same as for budget hotels – smaller rooms, and fewer facilities provided, but there in pay-as-you-go format.
Behind OSIB is Michael Levie, another person who has met me. Although OSIB has some good ideas, it needs to move close to my budget business plan (in terms of operations and sales, not standards) if it wants to celebrate its birthday.
The Fox